trends

Searching for video apps: Interest spikes around updates and live events

Periscope has maintained a significant lead over Meerkat in Google search popularity since the app was first launched earlier this spring, according to results from Google Trends.


Although we can’t be certain what users were seeking, previous comparable flatlines indicate that recent searches have coincided with the release of the new mobile video applications.

Search volume spiked when app upgrades were released and then again last week when Periscope was first made available for Android users.

The greatest spike followed the recent Mayweather-Pacquiao fight, when streaming video users redistributed the event to others at no cost.

You can go to the graph and add other search terms for comparison.

As Google explains: The numbers on the graph reflect how many searches have been done for a particular term, relative to the total number of searches done on Google over time.

Google Trends also finds the greatest interest in Periscope coming from Turkey and Italy, while the United Kingdom tops the list for Meerkat searchers. San Francisco is the leading American city on the list.

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Jim MacMillan

Independent Journalist at jimmacmillan.com
I am a solutions-oriented independent multimedia journalist, based in Philadelphia.
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Jim MacMillan

I am a solutions-oriented independent multimedia journalist, based in Philadelphia.

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