Will People Pay to Watch Mobile Livestreams? This Startup Is About to Find Out

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Jim MacMillan

Independent Journalist at jimmacmillan.com
I am a solutions-oriented independent multimedia journalist, based in Philadelphia.
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“Meerkat and Periscope competitor Hang w/ is rolling out what it calls “digital tickets…” an ad model that essentially lets broadcasters charge folks for watching real-time clips. Whether or not people are willing to fork over money to watch user-generated video isn’t clear. –adweek.com

Will People Pay to Watch Mobile Livestreams? This Startup Is About to Find Out

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Small businesses take Periscope for a test drive in Charlotte

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Jim MacMillan

Independent Journalist at jimmacmillan.com
I am a solutions-oriented independent multimedia journalist, based in Philadelphia.
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Latest posts by Jim MacMillan (see all)

Testers call Periscope fast, easy, authentic and more:Small businesses take Periscope for a test drive. Here’s what they learned.

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Periscope adoption emerging across professions

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Jim MacMillan

Independent Journalist at jimmacmillan.com
I am a solutions-oriented independent multimedia journalist, based in Philadelphia.
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Latest posts by Jim MacMillan (see all)

A handful of physicians are quickly becoming Periscope pros, according to medcitynews.com:

Docs find an audience on Periscope

And “This Powerful App Will Aid With Law Enforcement” as well, inquisitr.com reports.

For real estate agents, Periscope “can easily become an influential piece in staking your claim in a changing marketplace,” according to inman.com.

Ahead of the NHL Awards, Alex Ovechkin of the Washington Capitals unveiled the team’s new alternate jerseys via Periscope, washingtonpost.com reported.

Finally, rap star Raury “will use Periscope to stream his music festival,” according to Mashable.

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Nestlé first to brand a Periscope stream

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Jim MacMillan

Independent Journalist at jimmacmillan.com
I am a solutions-oriented independent multimedia journalist, based in Philadelphia.
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Latest posts by Jim MacMillan (see all)

A campaign from Nestlé this weekend is bringing some slick marketing to Pericope, according to a report from adweek.com:

Nestlé Will Be the First Brand to Run a Sponsored Periscope Stream

Each video title will include the #ad hashtag to indicate that it’s sponsored, and will the project be supported with sponsored tweets and hired influencers.

Citing Nestle’s endeavor as an indication of future possibilities, inqisitir.com says Periscope “will be taking (and already has taken) a large chunk out of SnapChat’s business.

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Weekend reading: Issues taking shape around live streaming video

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Jim MacMillan

Independent Journalist at jimmacmillan.com
I am a solutions-oriented independent multimedia journalist, based in Philadelphia.
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Thursday night Periscopes, left to right above: I watched a parade in New Zealand marking the the 100th anniversary of the Gallipoli Campaign, checked out the view from the Philadelphia Police helicopter and watched as some guy chased wild turkeys around his yard.

The recent explosion in live streaming video emerged so quickly that you can still read almost every news media report, and I have organized many according to issue below.

Advertising and Marketing:
• Periscope Has More Repeat Users Than Meerkat – adweek.com
• Twitter Inc (TWTR) Periscope Service To Be A Major Ad Revenue Catalyst – bidnessetc.com
• Live-Stream Video Shows Big Potential For Content Marketers – mediapost.com
• Live Video Is The New Clickbait – TechCrunch

Business:
• 3 easy, enjoyable experiments CIOs could do with Meerkat or Periscope – itworldcanada.com
• Weekend Read: Do the Latest Live-Streaming Apps Make Sense for Business? – WSJ

Competition:
• Meerkat Beats Twitter’s Periscope To Android Launch – ubergizmo.com
• Twitter Is Winning The Live Streaming Battle – techcrunch.com
• Periscope Trumps Arch-Rival Meerkat In Tweets – mediapost.com

Critical concerns:
• All the Ways That Your Livefeed Is a Lie – gizmodo.com
• Up Periscope! Twitter’s live-streaming app is exciting us, but here’s how it could be better – The Guardian
• Periscope is ALREADY on its way to becoming a parent’s worst nightmare – Daily Mail
• Students voice concerns about live video streaming apps – usatoday.com

Education:
• Periscope vs. Meerkat for Education – Work in Progress – Education Week

Journalism:
• How social media livestreams will impact political journalism – Columbia Journalism Review
• Periscoping Nano News: Fairfax County, Va., Live Streams Press Conference on Escapee – emergencymgmt.com

Legal:
• Live streaming apps like Meerkat and Periscope pose legal risks – computerworld.com
•What Does Periscope’s Live Mobile Streaming Mean to Media? – huffingtonpost.com
• Periscope’s piracy problems: HBO issues takedown notices after Twitter’s app used to broadcast Game of Thrones – dailymail.co.uk
• NFL Broadcast Copyrights Threatened By Periscope, Meerkat – CBS New York

Politics:
• New Periscope, Meerkat Apps Changing How You See Politics – abc6onyourside

Popularity:
• The 10 types of people you will see on Twitter’s Periscope – The Guardian
• 3 ways people are using Periscope app live-streaming – digitaljournal.com
• Meerkat, Periscope making live streaming ‘interesting again’ – cbc.ca
• What Periscope and Meerkat mean to our lives – livemint.com

Privacy:
• Periscope live streaming app raises new questions about privacy, citizen journalism – CBC News

Search:
• Up Periscope? Get ready for a new data overload – channel4.com
• How will we index and search live video streams? – ITProPortal.com

What will you be streaming this weekend? Please consider looping in @Streamalism when you tweet.

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