Searching for video apps: Interest spikes around updates and live events

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Jim MacMillan

Independent Journalist at jimmacmillan.com
I am a solutions-oriented independent multimedia journalist, based in Philadelphia.
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Periscope has maintained a significant lead over Meerkat in Google search popularity since the app was first launched earlier this spring, according to results from Google Trends.


Although we can’t be certain what users were seeking, previous comparable flatlines indicate that recent searches have coincided with the release of the new mobile video applications.

Search volume spiked when app upgrades were released and then again last week when Periscope was first made available for Android users.

The greatest spike followed the recent Mayweather-Pacquiao fight, when streaming video users redistributed the event to others at no cost.

You can go to the graph and add other search terms for comparison.

As Google explains: The numbers on the graph reflect how many searches have been done for a particular term, relative to the total number of searches done on Google over time.

Google Trends also finds the greatest interest in Periscope coming from Turkey and Italy, while the United Kingdom tops the list for Meerkat searchers. San Francisco is the leading American city on the list.

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Bunny rabbit briefly bombs impromptu Periscope news report

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Jim MacMillan

Independent Journalist at jimmacmillan.com
I am a solutions-oriented independent multimedia journalist, based in Philadelphia.
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Latest posts by Jim MacMillan (see all)

Above: “Lex and Davey” pull up on the scene.

In the broadcast news tradition, it’s usually all business when you’e on the air. Reporters at the scene focus every second on the news and maintain a concise, precise and authoritative manner of speech.

But Periscope reporters come from different walks, have individual values and sometimes seem to understand they are inventing a new genre.

Late last month, UK radio celebrities “Lex and Davey” tweeted “LIVE on #Periscope: Live police chase” — with a Periscope link — and then pulled up on the scene to deliver an impromptu play-by-play news report.

“There’s been a crash there,” one voice reported as viewers watched police taking a person into custody.

One explained that they “saw him speeding away” earlier, counted the police cars on scene and reported that they were on the A-6 in Chorley, which is in northwest England.

But there was also laughter as one said “Do not pass go,” an old Monopoly reference, during the arrest and we also heard a voice describe the “lovely, pretty police lady” who arrived to help.

Overheard questions (“Should we? Can we?”) and reactions (“I’m stuck. Oh, wow!”) also peppered the report.

The pair pulled away from the scene but promised a second look as they changed directions and paused at a traffic circle.

As I tried to explain in the last post, one of the strangest challenges of Periscoping live news is that you are live as you move between shots.

This time, a bunny rabbit briefly bombed the report. Here’s the video:

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